Ugadi, the New Year festival celebrated in several southern states of India, is marked by wearing new clothes, with silk sarees being a popular choice. Among these, Mashru silk sarees stand out for their unique blend of silk and cotton. Mashru fabric, historically linked to Mughal influence, is woven with cotton on the inside for comfort and silk on the outside for luxury. This combination makes Mashru silk sarees ideal for the warm, humid weather of southern India during Ugadi.
The sarees come in vibrant colors like yellow, green, red, and orange, which are considered auspicious and symbolize new beginnings, prosperity, and joy. Intricate patterns and motifs, such as floral designs, paisleys, and symbols of good fortune like mangoes and lotuses, adorn these sarees. The borders and pallu often feature rich zari work, adding a regal touch.
Mashru silk sarees are crafted using traditional handloom techniques, showcasing the skill and craftsmanship of artisans. With their luxurious texture, beautiful colors, and cultural significance, Mashru silk sarees have become a popular choice for celebrating Ugadi, reflecting both tradition and elegance.